Twitter has launched conversational ads; an enhanced means by which advertisers can generate media conversions and brand awareness.
In addition to utilizing hashtags and multimedia in promoted tweets, users can now include call to action buttons with customized hashtags to increase engagement. Consumers then interact with these specialized tweets, and, when done, are shown a customized message from the advertiser. The tweet is then pushed out to the consumers’ feeds.
The new ads have been received positively by beta partners.
Read more about these new features on Twitter’s blog here.