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The Rule of 45

Texas CEO Magazine

By: Warren Ivie

The Rule of 45 is designed to make life less stressful for everybody who adopts it, as well as everybody with whom they interact. Within 45 minutes, the sender should expect that the receiver will deliver what’s been asked for—unless a conversation is initiated to indicate otherwise. That’s the key. Maybe the end result will take a day, a week or a month to achieve, but by opening the dialogue within 45 minutes, acknowledging the request and taking the first step to address it, the necessary parties will be able to have a conversation that can lead to a mutually agreeable final outcome. If both the sender and the recipient understand and adhere to this expectation, there will never be any confusion or question as to whether the message was received and where it stands. [Read more…]

Source: Texas CEO Magazine

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