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As newspaper criticism fades, YouTube video essay flourish

YouTube

By: Simon Owens

In YouTube’s golden era, video essays are winning over millennials.

Although approaches can vary, video essays typically feature a narrator who presents a thesis using still images, animations and video clips. Most videos focus on some sort of cultural criticism, and many focus on film.

It’s a trend that marketers, PR pros and brand managers should keep an eye on. [Read more…]

Source: Ragan’s PR Daily

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