By: Saqib Shah
Twitter is killing off its “buy” button, a feature it has gradually been phasing out since May. As a result, the company is putting a halt to its ecommerce partnerships and shutting down its sales channel on February 1.
Despite Twitter not officially announcing a change, ecommerce platform Shopify — which offered the Twitter sales channel — noted the initiative is being deactivated in the help section of its website. [Read more…]
Source: Digital Trends