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11 social media principles to guide PR agencies

Social Media Cartoon

By: David Moncur

The article originally appeared on PR Daily in March, 2015.

Many PR and marketing agencies are still using social media ineffectively—for their clients and for themselves.

Social media is still suffering from the “hot new thing” syndrome. Clients need it and agencies say they can master it, but neither group knows why they are using it or how it plugs into the business side.

Here are 11 things agencies should accentuate when it comes to social media services: [Read more…]

Source: Ragan’s PR Daily

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