By: George Slefo
In an attempt to dramatically upset the established order of cellphone carriers in the United States, Virgin Mobile has struck a deal with Apple to make consumers an offer that seems too good to be true: one year of unlimited talk, text and data for $1.
Angela Rittgers, chief marketing officer at Virgin Mobile, told Ad Age that its “biggest struggle is how to make sure consumers understand there is no gimmick behind this.”
As part of its pact with Apple, Virgin Mobile will also no longer sell Android phones moving forward. In the future, Rittgers said it will sell used, Apple-certified iPhones at about $200. [Read more…]
Source: Advertising Age