Twitter Phases Out Lead Generation Ads



Twitter is phasing out its lead generation ad format that brands could use to request people’s names, Twitter handles and email addresses.

The spokesperson said in an emailed statement:

“We are always experimenting with the best ways to help advertisers effectively connect with consumers. At this time, we intend to focus our efforts on building and improving other performance offerings that will help us drive the best performance for advertisers.” [Read more…]

Source: Marketing Land

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